Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider. For years, advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive...Read More
Microsoft is readying the launch of Office 365, an online productivity platform that serves as the company’s next big bet on the cloud. Microsoft CEO Steve Ballmer is expected to headline the June 28 event at New York City’s Skylight Soho, the same venue that hosted the Windows 7 launch in October 2009. Office 365...Read More
6-27-11: National AIDS Testing Day June 27, 2011 <!–mdmorn–> It’s National HIV-AIDS Testing Day. And it’s the first once since new research suggesting that early treatment can stop the spread of the virus. Can a “treatment as prevention†approach turn the tide of the AIDS epidemic? Today, Sheilah discusses the prospect with Derek Spencer and Robert...Read More
Optimizing your social presence for search is important, right? That is certainly what we’ve all been told for some time, but determining why it’s important and deciding where to focus can be challenging. Exponential growth of a medium is great and all, but your problems figuring out how to tame the wild beast tend to...Read More
We’re of two minds about the Federal Trade Commission’s decision to open a wide-ranging antitrust investigation of Google. On the one hand (minds, hands…hey, at least we know we’re mixing metaphors), that’s the FTC’s job. Google is a very big, sometimes dominant, player in a lot of IT markets, so it’s important to deter behavior...Read More
Account holders on WordPress.org have had their passwords reset after the discovery of contaminated code in a trio of plug-ins. “Cleverly disguised backdoors” were found in several popular plugins after suspicious commits were made to them. WordPress.org is the code repository for the popular open source WordPress blogging engine that literally powers millions of websites on the...Read More
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