Day

September 21, 2011

3 Steps To Ensure Accountability For B2B SEO Results

Since every marketing dollar counts, especially in this tough economy, how can you get the most out of your search investment? Here are three critical questions every B2B marketer should be asking their agency or in-house search marketing team, to hold them accountable for results. Keyword Targeting Methodology Every effective search program is built on...
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Google flight search breaks vow, Expedia says

Google, in seeking regulators’ approval for the ITA deal, said it would use ITA technology to “benefit passengers, airlines, and online travel agencies by making it easier for users to comparison shop for flights and airfares.’’ ITA, based in Cambridge, Mass., makes software that provides online flight and ticket information aggregated from the airlines. Article...
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