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September 30, 2011

SEO Sidecars More Trouble than They’re Worth

I’ll get right to the point. You can’t bolt a couple of pages onto the edge of your ecommece site like a sidecar to a motorcycle and call it search engine optimization. Or, rather, you can launch your SEO sidecar but it won’t achieve the organic search performance you desire without applying additional SEO strategies....
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Google Targets IBM, Adobe With Advertising-Analysis Web Service

September 29, 2011, 7:21 PM EDT By Douglas MacMillan Sept. 29 (Bloomberg) — Google Inc., owner of the world’s most popular search engine, will sell an analytics service for online advertisers, in a direct challenge to offerings from International Business Machines Corp. and Adobe Systems Inc. Google Analytics Premium costs $150,000 a year and gives...
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3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

It’s that time of the year again. There are code freezes just around the corner for most online retailers and those big brands that aren’t focused on hitting holiday sales goals are getting their 2012 search engine marketing budgets aligned. That’s just the way things work at large, enterprise-class online organizations. If you’re not working...
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