SEO has a bad reputation, lets face it. Shady linkbuilding, key-phrase stuffed doorway pages and secret handshakes are all part and parcel of being a search engine marketing expert. Or are they? The search marketing industry being shrouded in mystery is a myth fuelled by unethical agencies, bedroom SEOs that don’t educate clients and people...Read More
Austin, Texas (CNN) — After concerns over a revamped Google privacy policy surfaced last month, some questioned whether the Web giant is still living up to its longstanding motto: “Don’t be evil.” Absolutely, says Vic Gundotra, the man behind social network Google+. The company has to. “If we do things that are evil, with one...Read More
UVU Conference Tackles SEO and Computer Ethics by Di Lewis 09 March 2012— Using ethical search engine optimization (SEO) techniques is time-consuming, but ultimately worth it, said Ash Buckles, SEO.com president, at a Utah Valley University conference Thursday afternoon. Buckles opened the conference with a discussion on white hat, or ethical, and black hat, or...Read More
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