WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site performance. Called Content Performance, it is designed to provide greater insights into how well content is doing. Unlike Google Analytics, it measures categories, authors, posts and tags, so that...Read More
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any...Read More
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