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June 28, 2017

Here’s what you need to know about the Google EU fine

European Commissioner for Competition Margrethe Vestager gives a press conference on an antitrust case against US search engine Google  in Brussels, on June 27, 2017. Emmanuel Dunand AFP/Getty Images Google just got hit with a record $2.7 billion fine in Europe The European Union’s head of antitrust enforcement announced a record $2.7 billion fine against...
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5 successful B2B AdWords best practices for any company

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1. Start with negative keywords Homing in on the keywords that work...
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History Time–3 Big Changes That Rocked the SEO Industry

Search engine optimization has a rich history. Really, for an industry that many people (from the outside) view as boring, those of us who work in it know it is anything but. Recently, I made a documentary about SEO and it really emphasized the impact the field has had on businesses. Today, I want to...
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