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July 12, 2017

Google Is Shelling Out Hundreds of Thousands of Dollars to Academics Writing Papers About Google

Over the last ten years, Google (er, um, Alphabet) has paid thousands of dollars to people in the academic community working on research that directly involves the company’s business, The Wall Street Journal reported earlier Tuesday. Dollar amounts ranged from $5,000 to $400,000, and Google’s financial contributions to the research were often not disclosed in...
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How to Conduct a Complete AdWords Audit

Corey Morris  Is your AdWords account as effective as it could be? Unless you’ve audited your AdWords account, you can’t know for sure. What is an AdWords Account Audit? Simply, an AdWords account audit is the process of evaluating the effectiveness of your AdWords accounts. An audit can reveal painful hidden issues that need to...
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Domain ranking factors: SEO shortcuts you should not take

Today, there are over 3 billion people online, from which around 75% won’t click on the second page of the SERP. Add the fact that approximately 93% of all online experiences begin with a search query and you’ll begin to understand the value of SEO. It happens a lot that people reach out to the...
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