Google has bought Senosis Health, a startup that turns smartphones into medical devices and collects various health stats, reports GeekWire. The Senosis apps can monitor lung health and hemoglobin counts, among other things, using functions on a smartphone including its accelerometer, microphone, flash and camera. For example, to measure the hemoglobin, Senosis’ app uses the...Read More
Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All...Read More
Big Data – everyone’s heard about it by now – how it’s going to change the world by curing cancer, ending terrorism and feed the hungry. Of course, it’s also clear that some people are using it to make a lot of money – adding $15 trillion to the value of the world economy by...Read More
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