Day

August 23, 2017

Google and Walmart Partner With Eye on Amazon

“We are trying to help customers shop in ways that they may have never imagined,” said Marc Lore, who is leading Walmart’s efforts to bolster its e-commerce business. He came to Walmart last year after the retailer bought the company he founded, Jet.com. Google is a laggard in e-commerce. Since starting a shopping service in...
Read More

The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions

 Angel Niñofranco Digital advertisers should regularly monitor and improve their ad spending. Having a solid understanding of the online-to-offline impact of your digital advertising efforts will help you make better marketing decisions. One of the metrics that you should consider looking at is whether your campaigns are generating phone call conversions. We are now living...
Read More

How To Explain SEO To Your C-Suite Executives – Forbes

Post written by Tim Brown Article source: https://www.forbes.com/sites/forbesagencycouncil/2017/08/22/how-to-explain-seo-to-your-c-suite-executives/
Read More

NASA’s eclipse livestream drew more than 1M viewers at peak, Digital Analytics Program says

Monday, as the solar eclipse crossed the country, interested individuals from around the world got online. Specifically, more than 1 million people visited NASA’s eclipse livestream during the peak of the event. “Something of the magnitude of yesterday is really unprecedented for us,” Tim Lowden, program manager of the General Services Administration’s Digital Analytics Program told...
Read More

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.