“We are trying to help customers shop in ways that they may have never imagined,” said Marc Lore, who is leading Walmart’s efforts to bolster its e-commerce business. He came to Walmart last year after the retailer bought the company he founded, Jet.com. Google is a laggard in e-commerce. Since starting a shopping service in...Read More
Angel Niñofranco Digital advertisers should regularly monitor and improve their ad spending. Having a solid understanding of the online-to-offline impact of your digital advertising efforts will help you make better marketing decisions. One of the metrics that you should consider looking at is whether your campaigns are generating phone call conversions. We are now living...Read More
Post written by Tim Brown Article source: https://www.forbes.com/sites/forbesagencycouncil/2017/08/22/how-to-explain-seo-to-your-c-suite-executives/Read More
Monday, as the solar eclipse crossed the country, interested individuals from around the world got online. Specifically, more than 1 million people visited NASA’s eclipse livestream during the peak of the event. “Something of the magnitude of yesterday is really unprecedented for us,” Tim Lowden, program manager of the General Services Administration’s Digital Analytics Program told...Read More
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