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October 12, 2017

Google simplifies Android video calling

Google is rolling out simpler video calling on mobile for Android users. Those wanting to make a video call will be able do so straight from the Phone, Contacts, and Android Messages apps. The integration is as tight as you’d expect (as seen in the GIF above) with the option to start video presented in...
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UPDATED The AdWords 2x budget change: Considering the potential impact

Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change.  Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for...
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SEO Is A Small Business Necessity

Shutterstock As a small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and expanding into new areas. Before, it played...
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5 ways to capitalize on Google Tag Manager – Search Engine Land

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve...
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