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October 14, 2017

AdWords rolls out new interface to all advertisers

Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent,...
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Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First

Clark Boyd Mobile has become the core area of focus for many SEO strategies, and it’s easy to see why. After all, Google has announced that its index of websites is going mobile-first. There can be no clearer indicator of mobile’s position as the prime device type in 2017 and beyond. Add in developments like...
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How Google Analytics Help You Assess Vendor Performance …

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how do you know if each...
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Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.