Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping control over the ad creation...Read More
SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at vertical-specific ranking factors. This isn’t...Read More
Google Cloud chief Diane Greene has found an ally in Salesforce’s Marc Benioff. (Credit: David Paul Morris/Bloomberg) Marc Benioff and Salesforce are partnering with Google in one of cloud computing’s highest profile alliances yet — one that could send aftershocks through the business software market. In a strategic partnership announced on Monday, Salesforce and Google revealed plans...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
