Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported...Read More
Pratik Dholakiya You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest selling point of SEO is something that...Read More
At Google I/O this year, Google quietly introduced a new chatbot analytics platform called Chatbase, a project developed within the company’s internal RD incubator, Area 120. Today, that platform is being publicly launched to all, after testing with hundreds of early adopters including Ticketmaster, HBO, Keller Williams, Viber, and others. The idea behind Chatbase’s cloud service...Read More
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