Day

November 24, 2017

2-step methodology for dealing with PPC performance downturns

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving...
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How this Google Glass app is providing digital assistance to my blind aunt

  Wendy Poth, my aunt, lost her sight when she was 7. She’s now completely blind, so she doesn’t see shadows, faces or even the darkness when she closes her eyes. Wendy, who’s now in her 60s, has lived an independent life as a therapist and trained social worker. These days, she’s a die-hard technology...
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