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December 6, 2017

PPC agencies will play these 4 roles when automation takes over

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they...
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Google and Amazon are punishing their own customers in a bitter feud

Amazon has just responded to Google’s decision to remove YouTube from all Fire TV products and the Echo Show. “Google is setting a disappointing precedent by selectively blocking customer access to an open website,” a spokesperson told The Verge by email. “We hope to resolve this with Google as soon as possible.” YouTube is being...
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