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December 13, 2017

Google AdWords Adds Targeting by Phone Number, Mailing Address

Credit: Michael Nagle/Bloomberg Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people. Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests. Google’s new targeting tools will likely be...
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9 Key Questions to Ask an SEO Company Before Hiring It — or Firing It

Your business is your baby. Whether you own the company or are a marketer tasked with growing the business, organic traffic from Google is crucial to drive more leads and sales to keep your sales funnel full. Hiring an SEO company can be one of the biggest marketing decisions for your business. If you find...
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Google Analytics 101: Executive’s guide to measuring business data

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is with Google Analytics. What is Google Analytics? Read this Big data: Why IT departments mustn’t be...
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Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.