We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for...Read More
The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I’ll review three ways to customize Google Analytics reports, to help merchants track key metrics and make critical decisions. I’ll...Read More
Frederick Vallaeys Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage AI by using Google’s toolset for AdWords, building your own AI can be daunting, especially if you...Read More
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