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February 12, 2018

Marmite maker Unilever threatens to pull ads from Facebook and Google

One of world’s biggest advertisers says it will avoid platforms that ‘create division’ Julia Kollewe Mon 12 Feb 2018 03.07 EST Last modified on Mon 12 Feb 2018 05.43 EST Unilever brands include Marmite and Pot Noodle. Photograph: Chris Radburn/PA The consumer goods multinational Unilever is threatening to withdraw its advertising from online platforms such as Facebook...
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5 common Google AdWords mistakes that are costing you business

Google AdWords changed the advertising world forever. Back in 2000, Google launched AdWords, an advertising platform that allows businesses to get their marketing message seen on the world’s largest search engine.   Unlike expensive traditional advertising mediums such as newspapers, radio, tv and billboards, AdWords leveled the playing field by making Google advertising affordable for...
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