March 11, 2018

Use Google Analytics to Audit PPC Traffic

Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. I introduced that topic last year. In this post, I’ll describe a process for auditing the reporting of PPC traffic in Google Analytics....
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Greece’s PPC says Chinese firms interested in coal-fired plants sale

ATHENS (Reuters) – Several Chinese firms have expressed interest in acquiring coal-fired plants Greece’s power utility Public Power Corp. (PPC) will divest to comply with an EU court ruling, the company’s chief executive said on Thursday. Athens has agreed with its foreign creditors that PPC, which is 51 percent state-owned, will sell plants equal to...
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