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April 20, 2018

Sarcasm aside, how strict PPC advertiser policies may actually …

Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!) That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid search traffic makes it impossible to do anything but maximize our spend in this channel, of course. But many...
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