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April 28, 2018

7 lesser-known Google Analytics features your brand should be using

Are you using the right tools for the job? Any good mechanic has a large, well-stocked tool cabinet at their disposal, filled with the wrenches, sockets and various more specialized tools that they need for any job. You have a tool cabinet at your disposal too, and it’s called Google Analytics. As every good mechanic...
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How PPC Platforms Have Leveled the Marketing Playing Field

The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete with industry titans writes, Christopher Pappas, Founder, eLearning Industry In any burgeoning industry, connecting with your audience while battling the competition is a significant challenge. Marketers must contend with myriad pain points...
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