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May 13, 2018

Google Introduces Lifelike AI Experience With Google Duplex

Sundar Pichai, chief executive officer of Google Inc., speaks during the Google I/O Developers Conference in Mountain View, California, U.S., on Tuesday, May 8, 2018. Photographer: David Paul Morris/Bloomberg Imagine having an intelligent conversation with a computer. Imagine that the computer doesn’t need to repeat things back to you or ask you to confirm what...
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Old AdWords interface will be phased out by year-end

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....
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Ask the SMXperts: The latest in advanced technical SEO

The Ask the SMXpert series continues the question and answer (QA) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s QA is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins. Michelle Robbins Technical SEO is the foundation...
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7 Google Analytics Tools You Must Have in 2018

Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven –...
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