When it comes to its users—roughly 1.17 billion of them—there is very little Google doesn’t know. The company has worked hard to increase our dependency on its products by gathering information about what we want to see, and harnessing that data to streamline our experiences. Tools like predictive search (Google suggesting search queries based on...Read More
Pexels Search engines utilize their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. In layman’s terms, Google is one giant library of information. Your brand or business’s website is one book out of a million that...Read More
Salesforce.com Inc. has made good on a promise it made last year to integrate its Marketing Cloud with Google Inc.’s analytics platform. The company said at its Salesforce Connections event in Chicago Wednesday that it’s integrating Marketing Cloud with Google Analytics 360, allowing customers to combine data from both platforms into a single dashboard. The idea...Read More
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