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August 3, 2018

Why Google might return to China, even if it means censorship

This week, reports surfaced that Google is working on a search app and a news app that will be censored to comply with Chinese laws. The new software could be seen as a turnabout of the company’s previous stance against censorship that it has held for years, dating back to Google’s decision to effectively pull...
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Belgian Court of Cassation annuls decision prohibiting pharmacists from using Google Adwords

On 7 June 2018, the Belgian Court of Cassation, ruled that a decision of the Pharmacists Association Appeals Council (Appeals Council) prohibiting pharmacists from using Google Adwords to offer over-the-counter (OTC) products violated Belgian competition law because the Appeals Council did not sufficiently justify why such a prohibition was necessary for health reasons. The Appeals...
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A 7-Step Process to Realize the Promise of SEO

Alex Valencia ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking...
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Google Marketing Platform Gets a New Enriching Destination for Content and Analytics

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google...
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