Day

August 5, 2018

Google censored search app in China costs and benefits – CNBC.com

<!– –> MENUSearch Tech Google would face a boatload of hurdles in its reported plan to launch a censored search app in China. A Chinese official told Reuters that the project does not currently have approval from local authorities, and the strained relationship between China and the United States on trade makes a short-term launch...
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Search Buzz Video Recap: Google Algorithm Update, Quality Raters Guidelines, AdWords Now Google Ads …

This week was pretty busy, we had an unconfirmed Google algorithm update. Google updated their search quality raters guidelines, removed them from being downloaded, added them back – oh, and John Mueller hasn’t read them yet. Google AdWords is now officially Google Ads of this week, they used a 302 redirect. Google launched speakable annotations,...
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Industry Insight: How SMBs Can Implement Effective SEO

Search engine optimization (SEO) tools help companies position themselves to get a favorable ranking in web search engine results. When considering search strategies, companies also need to consider business intelligence (BI). Coming up with the right keywords and designing a website’s content to get high page rankings in search engine results are important to any...
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

PHOTO: Travis Wise It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.  Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the realignment of...
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