PHOTO: Shutterstock Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist, each with an average median salary of $62,000 or more, are among the top 20 professions and will remain so until 2026. Digital marketers...Read More
(Photo by Omar Marques/SOPA Images/LightRocket via Getty Images) The vicious circle of SEO is the theory that top‐ranking pages in Google rank high because they get lots of backlinks, and they get lots of backlinks because they rank high. It’s easy to see why this theory is so convincing. Imagine you’re a journalist or blogger...Read More
Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year. Online marketers are spending billions of dollars to acquire traffic for these stores, but there is a big problem: the Google Analytics setup for most stores is broken. The result? Marketers cannot...Read More
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