Day

October 30, 2018

How SEO Poisoning Campaigns Are Mounting a Comeback

Search engine optimization (SEO) poisoning has been around for as long as internet users have been using search engines. The attack, which is making a bit of a comeback recently, involves manipulating search engine results to drive users from legitimate websites to sites that serve up malware, identity theft tools and even fake news. In...
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Seven Google Analytics Metrics You Need To Track To Grow Your Business

Getty The internet has become the primary place to let the world know about your business or brand. Gone are the days of traditional marketing. In its place, we now have a precise way to build a worldwide audience by using tools that Google Analytics makes available to all of those who are looking for...
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Expert testing strategies for both low and high volume PPC accounts

Aaron Levy and Amalia Fowler answered audience questions about testing at SMX East. In a session at SMX East on testing in paid search accounts, speakers Amalia Fowler, account director at Snaptech Marketing, and Aaron Levy, director of paid search at Elite SEM, approached the topic from two polar perspectives: low volume accounts and enterprise-scale...
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