There’s a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That’s because research has shown that 75 percent of people don’t read beyond the first search engine results page (SERP). Translation: If your website doesn’t rank high on Google, no one’s looking...Read More
December 03, 2018 Learn how businesses can use Google Analytics at SIU’s SBDC by Christi Mathis CARBONDALE, Ill. — How can small business owners calculate the effectiveness of their marketing and advertising efforts? Google Analytics is one effective tool and Southern Illinois University Carbondale’s Small Business Development Center is offering a Google Analytics Training session...Read More
On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users’ location. The main sources to identify a user location are the IP addresses and, in the case of mobile...Read More
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