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December 20, 2018

Google’s Marketing of Children’s Apps Misleads Parents, Consumer Groups Say

Google has come under mounting scrutiny for its promotion of children’s apps in its Play store. In April, cybersecurity researchers reported that more than half of about 6,000 free Android children’s apps they tested shared personal data in ways that may violate the children’s privacy law. In September, the attorney general of New Mexico filed...
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YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns. API availability January 8. The AdWords API capabilities for  TV targeting will be available as of January 8. With the API, “ConnectedTV” will appear as a new platform name along with desktop, tablet and mobile with an ID of...
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