December 25, 2018

SEO Year In Review: 2018 saw Google updates and a focus on mobile

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google’s management team, mobile first indexing and all the changes with Google Search Console. In addition, Google local, Google My Business and maps related changes were very active this year. The reliance on structured data...
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Fine-tune Google Analytics for a More Profitable 2019

If there is one new year’s resolution for boosting ecommerce conversions in 2019, it’s to get your store’s analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers. To start, run some reports to help set goals. While...
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7 Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.  Article source:
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.