For example, instead of saying “Alexa, tell Moen to turn on the shower,” you can now say “Alexa, turn on the shower” for the command to take effect. It works similarly with Siri and Google too; simply swap “Alexa” with either “Siri” or “Google.” That’s definitely a lot easier to say, especially when you’re groggy...Read More
Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now...Read More
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