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April 7, 2019

Google Mistake Confirms Important New ‘Pixel 3a’

Wow, Google. Just. Wow. Only days after accidentally confirming the Pixel 4, the company has slipped up again and confirmed another secret Pixel smartphone on its website… Google briefly listed the unannounced Pixel 3a on its website Android Police Spotted by the ever-alert Android Police, Google accidentally listed the midrange ‘Pixel 3a’ range on the...
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Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud 04/08/2019

by Wendy Davis  @wendyndavis, Yesterday <![CDATA[]]> A Google pay-per-click advertiser is asking a federal appellate court to revive a lawsuit accusing the company of misrepresenting the effectiveness of its click fraud detection system. “Had AdWords users realized they were paying for as service with more invalid interactions — or fewer ‘real human’ interactions — than...
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14 Common SEO Mistakes (And How To Correct Them)

Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive. While it’s important to keep up with the ever-changing nature...
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Google Publishes New Guide on Linking Google Ads and Google Analytics

Did you know that you can link your Google Ads and Google Analytics accounts and have your ad performance insights displayed alongside your website visitor data, enabling you to better utilize such to improve ad performance? According to Google, such pairing is becoming increasingly important: “Gone are the days of the traditional marketing funnel. While...
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