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April 11, 2019

Google’s new Currents app is its enterprise replacement for Google+

Now that Google+ is history, today, Google unveiled what will be offered to G Suite users in its place: Currents. The new app “enables people to have meaningful discussions and interactions across your organization, helping keep everyone in the know and giving leaders the opportunity to connect with their employees.” The company says Currents has...
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SEO Strategy vs. Tactics: What’s the Difference? A Lot!

  At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the word “strategy” differently from the way we had. That got me thinking about how we use the terminology...
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How to Write Better Content Using Google Analytics

Image credit: Gaudilab/Shutterstock Google Analytics is perhaps one of the most important tools for developing website content. It all starts with understanding your expectations and what metrics you should track to produce the best content for your audience. Google Analytics is perhaps one of the most important tools for developing website content. Far too many...
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