April 15, 2019

5 Google Optimize tests to take AdWords to the next level

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now...
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Why You Must Stop Obsessing About These 5 Things in SEO

As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention. What follows is a list of trends that many in SEO believe are overrated or misused. Before writing this, I reached out to the wonderful SEO community on Twitter to help contribute...
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