Finance company Moola has failed in its bid to stop a competitor from buying the term “Moola” in Google Adwords. Moola sought an interim injunction in High Court in Auckland against Wallet Wizard over the use of the word, claiming it breached its trademark. However, Australian finance company Wallet Wizard argued that the use of “Moola” in a...Read More
It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one of their most precious resources: the data around their brands. It’s fueled a relatively new trend, “in-housing.” As the name suggests, brands are bringing their...Read More
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