April 29, 2019

Can Google Cloud Revenues Reach $20 Billion by 2020?

Sundar Pichai, chief executive officer at Google LLC, speaks during the Google Cloud Next ’19 event in San Francisco, California, U.S., on Tuesday, April 9, 2019. The conference brings together industry experts to discuss the future of cloud computing. Photographer: Michael Short/Bloomberg © 2019 Bloomberg Finance LP While Google continues to be the world’s dominant...
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Finance company Moola takes competitor to court over the use of its name

Finance company Moola has failed in its bid to stop a competitor from buying the term “Moola” in Google Adwords.  Moola sought an interim injunction in High Court in Auckland against Wallet Wizard over the use of the word, claiming it breached its trademark. However, Australian finance company Wallet Wizard argued that the use of “Moola” in a...
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How Negative SEO Shaped Disavow Tool

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Brands Wrest Back Control Of Data With ‘In-Housing’ Trend

It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one of their most precious resources: the data around their brands. It’s fueled a relatively new trend, “in-housing.” As the name suggests, brands are bringing their...
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