May 25, 2019

Google Ads Reporting is Currently Delayed Until Further Notice

Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30. Google confirmed the bug is delaying data reporting for April 30, May 1, and May 2. “On May 1, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1...
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The real-time SEO shift: Research, ranking and recommendations

Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all sizes strive to become “data-driven,” but few are doing so successfully – in fact, 72% of C-level technology and business leaders with some of the world’s largest brands recently reported that they have not...
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Using Attribution Modeling in Google Analytics

Marketing attribution is the process of identifying sources or channels that led to a desired outcome, such as a sale or a subscription. Attribution can become complicated when multiple channels contribute. For example, a consumer may first click a link on Facebook to view a product on an ecommerce site. She could revisit that product...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.