Day

May 25, 2019

Huawei Prepares For Possibility of Losing Its American Tech Partners

Huawei is an electronics powerhouse that has relied on partnerships with Google and Microsoft to help boost its global business. But the Chinese company must now face the possibility of a future without its American partners. Microsoft removed Huawei laptops from its online store on Friday, marking the latest move against Huawei after it was...
Read More

Google Ads Reporting is Currently Delayed Until Further Notice

Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30. Google confirmed the bug is delaying data reporting for April 30, May 1, and May 2. “On May 1, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1...
Read More

The real-time SEO shift: Research, ranking and recommendations

Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all sizes strive to become “data-driven,” but few are doing so successfully – in fact, 72% of C-level technology and business leaders with some of the world’s largest brands recently reported that they have not...
Read More

Using Attribution Modeling in Google Analytics

Marketing attribution is the process of identifying sources or channels that led to a desired outcome, such as a sale or a subscription. Attribution can become complicated when multiple channels contribute. For example, a consumer may first click a link on Facebook to view a product on an ecommerce site. She could revisit that product...
Read More

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.