May 31, 2019

Google contractor pay compared with full-timers, according to Glassdoor

Google has come under increasing scrutiny this week after two reports revealed alleged abuses and mistreatment of the tech giant’s massive contractor workforce, which now outnumbers its full-time employees. These workers, hired through outside agencies, have inferior or no benefits and less legal recourse than Google’s full-time employees. Also at the heart of their complaints...
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Eight tips for copy that boosts sales

You have created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Online marketing expert Neil Patel came up with some possible answers by studying 208 companies’ marketing efforts; he found that nearly 60 per cent of those companies’...
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Attacked by Negative SEO? Lost Rankings? Read This

Someone asked me about using the disavow tool to combat negative SEO and regain lost rankings. The following is a detailed explanation of what is typically involved with finding a solution for a negative SEO attack. Disavow Tool of Limited Usefulness John Mueller posted in Reddit that many inside Google feel that the disavow tool...
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How to use Google Analytics: A beginner’s guide to Google’s service for website-traffic analytics

Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics dedicated to analyzing data, and is generally used to tease out meaningful patterns that can be used to generate statistics and make predictions about future trends. That said, you don’t...
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