Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you...Read More
Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead to the wrong actions. In this post, I’ll address common mistakes from merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google Analytics tags,...Read More
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