August 8, 2019

AI and Digital Paid Media: Are PPC Managers Being Replaced?

Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels. Your time is an increasingly valuable commodity....
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Here’s how Google search works

This week, President Donald Trump shared a Fox News clip featuring Kevin Cernekee, a former Google engineer who claims he was fired for being conservative, saying that when Trump was elected in 2016, Google executives said they would use their power “to control the flow of information to the public and make sure that Trump...
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