Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help. Reports Google Analytics provides helpful instruction on using the platform. An example is a link in the header for...Read More
Img source: gobeyondseo.com The abbreviation ‘PPC’ is a shortened version of “pay-per-click”. This is a model of digital marketing. Advertisers using this type of advertising pay a fee each time one of their ads is clicked on. Basically, it’s a way of purchasing people’s visits to your website as opposed to trying to earn those...Read More
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