August 13, 2019

Using Google Analytics’ Learning Resources

Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help. Reports Google Analytics provides helpful instruction on using the platform. An example is a link in the header for...
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What is PPC Advertising?

Img source: The abbreviation ‘PPC’ is a shortened version of “pay-per-click”. This is a model of digital marketing. Advertisers using this type of advertising pay a fee each time one of their ads is clicked on. Basically, it’s a way of purchasing people’s visits to your website as opposed to trying to earn those...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.