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September 12, 2019

How Recruiters Can Get More Out of Google Analytics

Data powers the modern business. Find out how you as a recruiter can be using Google Analytics to power your searches and help find the quality candidates you need, writes Adrian Cernat, CEO and co-founder SmartDreamers. “Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it? The question is, just what is data-driven recruiting and...
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Why Attribution Will Change the Way You Look at PPC

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve...
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