October 9, 2019

What Is Link Building? (+Why It’s Crucial for Your E-Commerce Business)

You just got off the phone with a business partner, and they told you SEO is the only form of marketing that does not take time or money consistently. Article source:
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Multiple H1s won’t get in the way of your SEO, Google says

“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages.  The question. “Can we have a clear answer to the question [of] how to...
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Four Of The Most Common Attribution Mistakes When Using Google Analytics

Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed. There are various tools to measure attribution along the customer journey, but the most common attribution tool may be the first line of attribution — Google Analytics. While the promise of Google Analytics’ insights is great, attribution is...
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