Google said on Friday it has appointed Sanjay Gupta, a former top executive with Disney India and Star, as the manager and vice president of sales and operations for its India business. Gupta will be replacing Rajan Anandan, who left the company to serve VC fund Sequoia Capital India as a managing director in April...Read More
“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but most of the time they are close enough that it’s not an issue. However, big discrepancies can occur when a larger percentage of people don’t order from your ecommerce site...Read More
If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a...Read More
Cybercriminals behind phishing campaigns are using Google analytics for their websites, enabling attackers to gather relevant data that can boost their success, an Akamai study found. Phishing kit developers have integrated web analytics into the software sold on the dark web, which gives attackers a wealth of data and reports that include page views, geographical...Read More
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