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November 18, 2019

Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links...
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