Search engine optimization (SEO) is a hot career choice right now because the science is crucial to most organization’s business. The right keywords can bring mean optimal exposure for your website, which can mean the difference between the success or failure of a digital marketing campaign.
The practice of SEO involves using special tools and strategies to get your products or services to rank as high as possible among potential customers’ organic search results. These strategies involve the use of search algorithms, link building, and sophisticated tracking analytics. Tools such as SpyFu and Moz Pro can help with SEO. In fact, if you’re an interested newcomer to this space, marketing analytics firm Moz offers a “Beginner’s Guide to SEO.”
“The ability to report on key metrics is fundamental and very important to almost every job in digital marketing today,” said Cyrus Shepard, an SEO Strategist working with Moz. “Coming in with an understanding of your analytics, what keywords and pages are performing, and who is visiting your website and how they got there, those are key things that SEO can teach you.”
SEO can be a fascinating job for someone interested in e-commerce and analytics. If you’re interested in jumping into this burgeoning and well paid field, there are several courses on leading e-learning platforms that provide both beginners and experienced e-commerce professionals with the latest SEO skills.
By selecting from courses available via services like LinkedIn Learning or Udemy, you’re not only opting for a generally much lower cost per course than a more traditional higher learning path, you’re also gaining the flexibility to build your own curriculum. That means you learn only the skills you feel are most necessary to your new career goals. To help, Shepherd recommends five online learning programs to develop the skills you’ll need to get a job in SEO.