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Web Optimizers

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns

Black Friday is almost here! Or did it already happen? Thanksgiving falls so late this year, the holiday shopping season is six days shorter this year than last year. So things have gotten even more challenging for PPC pros. Retailers like Target and Best Buy started running pre-Black Friday deals weeks before the usual start...
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SEO Explained In Eight Simple Steps: Let’s Clear The Confusion

When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element. I’ll simplify things without getting granular....
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Google: GoogleBot Won’t Request Google Analytics & Many Other Ad Scripts When Crawling

Martin Splitt of Google said on stage at SMX East that Google won’t request Google Analytics and many other ad scripts when crawling your site. This saves in terms of resources and crawl efficiency. I asked Martin later on to list out all the things GoogleBot won’t crawl specifically, because it is useful to know....
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SEM vs. SEO vs. PPC Defined: What’s the Difference?

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to...
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Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links...
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5 Innovative PPC Tactics to Try Today

Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year). Here are my favorite tactics to break the mold. Tactic 1: A Single Long-Tail Broad Match Keyword, with...
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SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google...
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Search Engine Land unveils Periodic Tables of PPC at SMX East

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a...
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How to Use Google Analytics to Prioritize Marketing Tactics

Guest Contribution by Sarah Noel Block When you work in a small marketing department, you need to focus on the marketing activities that count.  That means you must ignore the noise and look at your data to find out what marketing tactics are driving buying intent.  Right now, you may be thinking, “That’s great, Sarah,...
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10 Important PPC Trends to Watch in 2020

What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal. Last year, audiences and automation were just a couple trends PPC marketing experts expected to dominate. But what will be the most important PPC trends in 2020? That’s the exact question I asked 39 of...
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