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Web Optimizers

Adidas Reveals Surprising Finding: Traditional, Not Digital Ads Driving E-Commerce Sales

The explosive growth of digital advertising over the past decade can be credited — at least in part — to how measurable the channel makes campaigns. But these metrics can sometimes distract brands from what’s really driving customer behavior, according to Adidas’ global media director Simon Peel, who gave a presentation Tuesday at EffWeek, a...
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7 Ways to Improve Your Website’s SEO

One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your...
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One step toward Google Analytics Certification: this $14 course

Getting proficient in Google Analytics won’t automatically get you a job—but it’s not bad having it on your resume. You’ll be able to make data-driven decisions in whatever job you take and hiring managers know that (and need that). The Google tool from is widely-used as an analytical tool and tracks website traffic, including campaign...
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Did Hedge Funds Drop The Ball On Pilgrim’s Pride Corporation (PPC)?

At Insider Monkey we track the activity of some of the best-performing hedge funds like Appaloosa Management, Baupost, and Tiger Global because we determined that some of the stocks that they are collectively bullish on can help us generate returns above the broader indices. Out of thousands of stocks that hedge funds invest in, small-caps...
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Google is set to launch the Pixel 4

Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds. Article source: https://www.cnn.com/2019/10/15/tech/google-pixel-4-release-event/index.html
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This Growth Hacking Training Can Help Your Business Take Off

The internet is ripe with opportunities for businesses of all sizes, but with all that opportunity comes considerable competition. To stand out from the pack, businesses turn to growth hackers, specialized marketers who know how to optimize traffic on your webpages and enhance your brand’s recognition. Great growth hackers are proficient in SEO, Facebook Ads,...
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College 101: 3 Ways to Optimize Your Blog Posts for SEO

A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog.  However, you first...
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JET Forms announce integration with Google Analytics and Stripe

This new development was built over summer 2019 and is the result of demand from event organisers wanting to receive more information about the forms for their events submitted through Jonas Event Technology. JET provided event registration for trade exhibitions, and have recently combined their event registration forms with Google Analytics and the payment platform...
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Energy minister says PPC not ready for selloff yet | Kathimerini

Article source: http://www.ekathimerini.com/245466/article/ekathimerini/business/energy-minister-says-ppc-not-ready-for-selloff-yet
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Google Shuts Out Payday Loans With App Store Ban

The tech giant recently prohibited apps from offering personal loans with an annual percentage rate of 36% or higher on its Google Play app store. The move inserted the technology giant into a fight over payday loans, which often carry triple-digit interest rates. The shift was quietly implemented in August with an update to Google’s...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.