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Web Optimizers

Google Fit is getting redesigned with new health-tracking rings

Today, Google is rolling out a complete redesign of the Google Fit app for Android and the Fit section of the Wear OS app on iPhone. The new design focus is on closing rings, much like Apple (and everybody else). Google says that its rings are informed by health recommendations from the American Heart Association...
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Become a Google AdWords expert with this online course | Salon.com

Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, and Google’s campaign displays reach roughly 80% of their search engine users. With such a vast reach over the internet, a successful...
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How Visual and Voice Search Are Revitalizing The Role of SEO …

The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry’s scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report...
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The Google Marketing Re-Org You May Have Missed

Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for OTT around the corner and cross platform targeting starting to gain ground. Facebook is changing it’s systems seemingly every week. Amazon advertising is surging, and...
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4 Things to Do When Your PPC Campaign Isn’t Generating Leads

Vikas Agrawal ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) );...
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Dip your toes into AI with these online courses for Google Cloud

AI systems have led to improvements in a broad spectrum of industries, including medicine and business, and sprouted new technologies like voice assistants (can you imagine what your day would be like without Alexa?) and self-driving cars. It’s an expansive and endlessly exciting field. If you’re curious about learning more and want to dip your...
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No, Google AdWords hasn’t backtracked its policy on cryptocurrency ads

Despite the company itself looking into developing its blockchain, Google’s ads department announced earlier this year that it would be banning all cryptocurrency-related ads in an effort to combat malicious actors in the space. Now, many reports are surfacing suggesting Google has backtracked on this policy. Unfortunately for companies in the crypto space, however, they...
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Goodbye, Facebook traffic. Welcome back, SEO, we missed you?

“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” That, allegedly, was Campbell Brown, Facebook’s global head of news partnerships, last week. The comments align with what she said in part at a Recode conference in February: “My...
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AdSwerve, Analytics Pros Merge To Keep Pace With Reorganized Google Ad Ecosystem

(Photo by VCG via Getty Images) The traditional advertising business has been turned upside down in recent years, as data-driven digital platforms attract more money and brands. But it turns out even the fast-growing digital business is getting turned upside down by mergers, consolidations, and even entirely new sectors. Amazon, for instance, has recently spawned a sector of...
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5 Surprising Ways Great Content & PPC Can Help Each Other

Kristopher Jones ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) );...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.