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Web Optimizers

Six months later, Google’s Pixel 2 is still one of the best phones in the world

Everything about using Android on Google’s phones is better. Since Google makes Android, its phones always get updates faster than anyone else. And since Google makes Gmail, Google Maps, Google Calendar, Google Docs, and all the other Google services you probably already use, you’ll be delighted to find out how tightly those services are tied...
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AdWords Editor 12.3 is out with more robust filtering, search query reports & more

Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering options, account-level extension associations and more. When viewing keyword lists in AdWords Editor, a new Search Terms tab is now available. As shown in the screen shot below, clicking on...
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Is Google My Business Worth the Effort For Local SEO?

Is Google My Business Worth the Effort? Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined...
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Finding Problem Areas on Your Website with Google Analytics

Finding out what users are doing on your website can tell you where UX may be falling short. While further investigation is required to find out why, taking an analytics-first approach to UX design will show you where to start. In this article, I’ll show you where to look for underperforming areas of your website...
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Introducing Search Engine Land’s ‘Guide to PPC’

Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and...
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Facebook and Google hit with $8.8 billion in lawsuits on day one of GDPR

On the first day of GDPR enforcement, Facebook and Google have been hit with a raft of lawsuits accusing the companies of coercing users into sharing personal data. The lawsuits, which seek to fine Facebook 3.9 billion and Google 3.7 billion euro (roughly $8.8 billion in dollars), were filed by Austrian privacy activist Max Schrems,...
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Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will...
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The 11 Most Important Parts of SEO You Need to Get Right

Brian Harnish ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO does not work in a vacuum. It requires many moving parts working in the right context in order to...
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How Apple, Facebook and Google are changing to comply with GDPR

Europe’s new data regime has arrived. From May 25, the General Data Protection Regulation (GDPR) is being enforced by regulators across the 28 countries. GDPR bolsters the protections of personal data of EU citizens and has had companies scrabbling to meet its requirements. There has been a deluge of pointless marketing emails and companies revamping...
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PPC opens up sale process for lignite plants

PPC is seeking as great a participation as possible in the process for the sale of the lignite-powered units at Florina (Meliti) and Megalopoli to maximize the price it will receive for them. This intention is reflected in the terms of the invitation for expressions of interest approved during Wednesday’s governing board meeting, which do...
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