Web Optimizers

Here’s Why Momentum Investors Will Love Pilgrim’s Pride (PPC)

Momentum investing revolves around the idea of following a stock’s recent trend in either direction. In the ‘long’ context, investors will be essentially be “buying high, but hoping to sell even higher.” With this methodology, taking advantage of trends in a stock’s price is key; once a stock establishes a course, it is more than...
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Google is changing its search algorithm to prioritize original news reporting

Google is changing its news search algorithms again, in a move that’s sure to annoy everybody. Today’s announcement is that the company is going to try to emphasize “original reporting,” which it will “elevate” in its search results. To do so, it has distributed new instructions to its cadre of 10,000+ human reviewers, whose feedback...
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Digital Advertising Software Market to See Huge Growth by 2025 | AdWords, Kenshoo Infinity Suite, Marin Software

Global Digital Advertising Software Market Report 2018 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The influencing Factors of the report is growth of this market include authorized regulations with respect to the usage of the information, availability of highly...
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7 Tips to Optimize Crawl Budget for SEO

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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How Recruiters Can Get More Out of Google Analytics

Data powers the modern business. Find out how you as a recruiter can be using Google Analytics to power your searches and help find the quality candidates you need, writes Adrian Cernat, CEO and co-founder SmartDreamers. “Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it? The question is, just what is data-driven recruiting and...
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Why Attribution Will Change the Way You Look at PPC

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve...
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Google’s Apple Arcade competitor Play Pass is officially on the way

Earlier this year, screenshots leaked of an experimental Google Play game subscription service called Google Play Pass, which looked to be a direct answer to Apple’s similar Apple Arcade. But it doesn’t seem to be a test anymore — Google has now teased that Play Pass is officially “coming soon.” The teaser, a day before...
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Programmatic Advertising Market 2019-2025 | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk and Flashtalking

The global programmatic advertising market is estimated to be valued at nearly US$ +3,000 Mn by 2019 end and is projected to reach close to US$ +29,800 Mn by 2025 end. Sales revenue is expected to increase at a CAGR of +33% during the forecast period 2019–2025. People carry their phones with them pretty much...
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Five Voice Search Strategies To Boost Your SEO

Voice search is becoming more common with devices like Apple’s Siri, Amazon’s Alexa and Google’s Google Assistant. ComScore says that by 2020, 50% of all searches will be done by voice.  PricewaterhouseCooper surveyed 1,000 people and found that voice technology is, in fact, the future. The survey found that consumers ages 18-64 heavily use voice technology...
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How to Audit Integration of Google Analytics, Ads

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I’ll provide an audit process to confirm proper integration. Syncing Google Analytics and Google Ads allows data to pass...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.