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Web Optimizers

The Importance of Digital Marketing Analytics (+Pitfalls to Avoid)

There’s an interesting paradox in the digital marketing and analytics landscape. Article source: https://learn.g2.com/digital-marketing-analytics
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Amazon’s got a PPC lock on “Prime Day”

Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalize on the rise in “prime day” queries. Turns out, on search, Amazon has “prime day” locked down. If you’re looking for “competing Prime Day deals,” you’ll find plenty of...
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These Are The Real Problems Revealed By The Belgian Leak Of Google Assistant Voice Recordings

Google’s smart speakers are not eavesdropping on your conversations. Credit: Google Late last week, a story broke about Google using the Assistant in devices like the Nest Hub and Google Home to “eavesdrop” on users. VRT NWS, a Belgian news organization, reported listening to “more than a thousand” leaked Assistant voice recordings that included “conversations...
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How metasearch became the most important marketing channel in travel

When, back in 2013, we started to see Trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years. This was especially so when Google jumped on the bandwagon with Google Hotel Ads. Today, nearly three-quarters of travelers are believed to use...
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All Stories by Sarah A. Seo

Cathal McNaughton / Reuters On the Road, Police Power Has Few Limits Officers have wide discretion when they pull over motorists. And the courts keep giving them more. Sarah A. Seo 6:00 AM ET Article source: https://www.theatlantic.com/author/sarah-seo/
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Technology Meetup Recap: Google Analytics and Your Store

The American Booksellers Association’s first Technology Meetup was held on Tuesday, July 2, and focused on helping booksellers better understand and make use of Google Analytics. This new series is part of ABA’s ongoing education initiative for stores; Technology Meetups will take place one Tuesday per month at 2:00 p.m. ET; ABA’s Marketing Meetups will...
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Why Last-Click Attribution Is Killing Your PPC Performance

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google takes another run at social networking with Shoelace

Google’s in-house incubator, Area 120, is working on a new social networking app called Shoelace which is aimed at organizing local events and activities. You use it by listing your interests in the app, allowing it to recommend a series of “hand-picked” local activities which it calls “Loops.” You can also organize your own events,...
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Search Advertising Software Market Is Emerging Technology and Innovations with WordStream, AdWords, Yahoo! Advertising, Bing Ads, Adobe Media Optimizer, Kenshoo Infinity Suite, Marin Software

Search advertising software also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines such as Google, Bing, and Yahoo!. Search advertising allows companies to target keywords that are relevant to their businesses and gain more prominent positioning in search engine results, gaining them visibility with users who...
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Predicting the ROI of SEO [PODCAST]

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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RippleSmith Services

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