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Web Optimizers

Advanced PPC Strategies for Your Ecommerce Site

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Apple, angry at Google, hits back at hack claims

Image copyright Getty Images Image caption Tim Cook’s Apple has said Google’s research did not include information about the narrow scope of the attack Last week Google disclosed a large-scale hacking effort that it said targeted users of Apple devices. It was a bombshell story. But now Apple has gone on the attack – angry...
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Burned by a Marketing Agency? You’re Not Alone

Should a Small Business Owner Independently Learn SEO and Digital Marketing? Do you like business horror stories where the good guy wins in the end? Then this story is for you. With a population of 31,000, Juneau, Alaska is the biggest city in its region. But physical roads to the outside world are practically non-existent....
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Simple SEO tips to help your website perform better in online searches

Search engine optimization (SEO) is a complex discipline, but you don’t have to be an SEO guru to help improve your website’s visibility in search engine results. With a little effort and adherence to some best practices, you can help ensure your website gets found online by people looking for the types of products and...
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iProspect Hong Kong is city’s first 4A agency certified as Google Analytics 360 Reseller

Google has picked iProspect Hong Kong as a Google Analytics 360 Reseller, the first 4As agency receiving this certification in the city. By obtaining the Google Analytics license, iProspect Hong Kong will now be able to offer full web analytics solutions for the toolset including strategy, tagging, implementation, and site analytics. Moreover, the entire consulting team at iProspect...
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Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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State Attorneys General Launch Investigations of Facebook and Google

(NEW YORK) — Two bipartisan groups of state attorneys general are launching separate antitrust investigations into Facebook and Google, adding to regulatory scrutiny of two of the world’s largest and most ubiquitous tech companies. New York Attorney General Letitia James, a Democrat, confirmed the Facebook investigation in a news release Friday, saying the probe would...
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Basecamp CEO calls out Google’s pay to play search practices, calls it “ransom”

Basecamp co-founder and CEO Jason Fried accused the tech giant Google for its advertising practices and called it a “shakedown.” A simple Google search for the word “Basecamp” will end up yielding a slew of search results, out of which the first one or more results are advertisements of other similar services to Basecamp. Fried...
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Learn to think like an SEO developer

Today’s marketplace demands that SEO practitioners understand more about website development than ever before. You don’t have to know programming to be good at SEO, but a genuine technical SEO has the ability to develop a website using nothing more than a text editor. What SEO practitioners and web developers have in common is that...
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How to Audit Google Analytics, Ads Integration

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I’ll provide an audit process to confirm proper integration. Syncing Google Analytics and Google Ads allows data to pass...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.