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Web Optimizers

How to Use Personas to Boost Your PPC Performance

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google Confirms It Will Stop Tracking Users — What’s The Catch?

Things, specifically privacy things, appear to be moving fast at Google. Of course, we all know that appearances can be deceptive. I recently reported that Google had confirmed it was bringing controls to allow users to set time limits on how long it could save location, web and app activity data. Then my colleague Kate O’Flaherty...
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Google Ads reporting bug fix halfway there

Message appearing in the Google Ads UI on May 6. Google has been working for days to correct data in Google Ads reporting caused by a bug. The bug affected reports for April 30, May 1 and the initial hours of May 2. Current status: Data through April 30 is now corrected. Google says it...
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The Best Free SEO Tools to Increase Your Rankings

You don’t have to pay to boost your website’s Google rankings with these free SEO tools. Whether you want to see who’s backlinking to your site or dive deep into keyword research, these are the best free SEO tools for the thrifty, digital entrepreneur. Yoast SEO Yoast is a popular WordPress plugin that gives you...
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Use Google Analytics to write informed content

Knowing your audience and your reach, you can use existing Google Analytics data to tailor the content you’re posting on blogs, social media and online articles. Writing your content based on analytics will help you: 1. Learn the age and gender of the audience so that you can relate more effectively. 2. Evaluate entry points...
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Nine B2B companies using clever PPC copy to target competitors

It’s a competitive world out there for martech companies. With an unbelievably crowded martech landscape, and technology spend making up an ever-increasing percentage of marketing budgets, how can companies stand out enough to win over customers – preferably before their competitors do so? One method is through competitor targeting. In paid search, competitor targeting is...
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Google’s Nest changes risk making the smart home a little dumber

This week, Google announced that it would be integrating the Nest brand into its broader line of Home products, essentially making Nest the brand for every smart home gadget it sells. As part of this integration, Google’s Home speaker and smart display products will now carry Nest branding and have Nest features. But in addition...
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Online Display Advertising Platforms Market is Booming Worldwide | Facebook Business, Adwords, Wordstream, Sizmek, Marin Software, Dataxu

Online Display Advertising Platforms Market A latest study released by HTF MI on Global Online Display Advertising Platforms Market covering key business segments and wide scope geographies to get deep dive analysed market data. The study is a perfect balance bridging both qualitative and quantitative information of Online Display Advertising Platforms market. The study provides...
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Google: SEO Contests Are Useless and Should Be Ignored

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Analyze Click Paths in Google Analytics to Improve Conversions

Monitoring the navigation of visitors can help ecommerce merchants identify bottlenecks to the checkout page. There are two ways to analyze paths in Google Analytics: Behavior Flow and Navigation analysis. Behavior Flow Reporting To view this reporting, go to Behavior Behavior Flow. In Google Analytics, go to Behavior Behavior Flow. Click image to enlarge. Behavior...
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