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Web Optimizers

Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more

Google is unwrapping a suite of products aimed at bringing simplicity to the often laborious work of unifying and syndicating marketing and advertising data across channels for large organizations. It’s not necessarily a novel effort — Oracle, Adobe, even Facebook’s Atlas are in this mix — but the suite’s native integrations with AdWords and DoubleClick make it...
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3 Tips for Surviving 2019, the Year of Automated PPC

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google TVCs: contracts send letter to CEO Sundar Pichai

Contract workers at Google are asking CEO Sundar Pichai for equal treatment, dignity, and some respect. On Wednesday, a group of workers known as TVCs (temporary, vendor, and contract workers), sent a scathing letter to Pichai, accusing the tech company of creating a segregated workforce, in which contract workers get paid less and get far...
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Boost Your Site’s Google Ranking With This $30 SEO Education

Caption Close If content is king, search engine optimization (SEO) is the queen responsible for his ascent to the throne. Defined by Moz as “the practice of increasing the quantity and quality of traffic to your website” via organic (read: unpaid) search engine results, optimizing content for SEO affects its Google ranking — and in...
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From Competing On Analytics To Companies As Code

Getty In January 2006, Thomas Davenport published “Competing on Analytics” in Harvard Business Review. One year later, the book was released. In September of the same year, Tim O’Reilly published What is Web 2.0?, in which he asserts that “data is the next Intel inside.” These conceptualizations were both a chronicle and a trigger of...
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Have Insiders Been Selling Pilgrim’s Pride Corporation (NASDAQ:PPC) Shares?

We’ve lost count of how many times insiders have accumulated shares in a company that goes on to improve markedly. Unfortunately, there are also plenty of examples of share prices declining precipitously after insiders have sold shares. So before you buy or sell Pilgrim’s Pride Corporation (NASDAQ:PPC), you may well want to know whether insiders...
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Everything Google Assistant at CES: new features, new devices, and a Trojan horse

Today, Google is showing off auto-translation on smart display speakers, letting you naturally talk to each other with the speaker acting as the translator automatically. It has announced integrations with dozens of well-known brands. It will put Google Assistant on millions more iPhones with a Trojan horse play: integrating it into Google Maps. Google is...
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Google Adds TV Targeting to AdWords API

Google has introduced a new device category for the AdWords APITrack this API: connected TV. Using connected TV, developers can target TV-connected devices for ads and reports. This applies to smart TVs, but also gaming consoles and streaming devices like Chromecast, Roku and AppleTV. Prior to connected TV, developers could target three categories: computers, mobile,...
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5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling the web is costly: Google uses as much energy per year as the entire city of San Francisco, just to crawl websites. In...
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StrategiQ launches Spark, an SEO deployment platform

StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer overhead. Why you should care. One of the biggest obstacles SEOs have to deal with is getting their SEO recommendations and audit reports implemented. Ideally, marketers would be able to add...
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