Web Optimizers

The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge

Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly?...
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Google responds to privacy policy concerns

Google is pushing back against complaints about its new privacy policy, saying users can still prevent the company from linking all the data it collects about them by turning off their search history, by skipping some of Google’s offerings or by using different Google accounts at different times. In a letter to lawmakers who have...
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New SEO Tool SEOprofiler Reports Positions on Google, Yahoo and Bing and …

SFGate January 30, 2012 04:00 AM Copyright SFGate. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Monday, January 30, 2012 Article source:
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Google Teams With Facebook and Microsoft To Phight Phishing

Google has teamed up with Facebook and Microsoft. It’s a very rare occurrence. But even the worst of tech enemies can agree that phishing is bad. On Monday, Google, Facebook, Microsoft, Yahoo!, and eleven others outfits announced they had formed a new alliance to combat phishing — a way of fooling email and web users...
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Reach and Frequency: SEO Secret to Brand Building on Google?

For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your top 50 keywords, dump these into a rank checker, run a report monthly, and determine...
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Google, Apple in anti-trust issue

(CBS News)  They’re known to attract the best and brightest minds. But this week, a federal judge ordered Google, Apple and five other high-tech companies to court over accusations they violated anti-trust laws by conspiring not to poach each other’s employees. CBS News correspondent Lee Cowan looks at this development. At issue is whether some...
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Google Defends Privacy Changes as Questions Mount

Following a flurry of criticism over its privacy policy revamp, Google is attempting to clear up misconceptions about its actions. Users still have control over what information Google sees; Google is not collecting any more data about users than it has in the past; and users can use as much or as little as they...
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Google’s Pseudonym Problem: New Implementation Revealed

Earlier this week when Google Plus announced changes to its name policy, I was quick to point out that what was being reported as the ability to create and use pseudonyms on the service was not what it seemed. After extensive communication over the past three days (and nights) with Google’s official spokespeople and learning...
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Security Flaws Found in WordPress Setup

Researchers have uncovered several vulnerabilities in the default WordPress installation page. “The flaws were found by researchers at TrustWave’s SpiderLabs, and in their advisory on the WordPress bugs, they describe how attackers would be able to exploit them,” writes Threatpost’s Dennis Fisher. “In the advisory, the researchers also include code that can be used to...
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Google stirs up privacy hornet’s nest

Computerworld – Google has whipped up a privacy brouhaha with a blog post announcing that the company is rewriting its privacy policy, consolidating user information across its services. What has the blogosphere and some users in an uproar is that Google isn’t offering users an opt-out option. If you don’t want your information from Gmail,...
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