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Web Optimizers

Bing to battle Google with Facebook-friendly format

SAN FRANCISCO –  Microsoft’s Bing search engine is heading in a new direction as it drills deeper into Facebook’s social network and Twitter’s messaging service to showcase information unlikely to be found on Google. The changes, unveiled Thursday, will reshape how Bing displays its search results. It represents Microsoft’s most dramatic shift in Internet search...
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Google Seeks New Trial In Oracle Fight

(click image for larger view and for slideshow) Google on Tuesday filed a motion asking the judge hearing Oracle’s copyright and patent lawsuit against Google to declare a mistrial. Google’s legal team on Monday indicated it would seek a new trial when the jury returned an incomplete verdict. The jury found that Google had infringed...
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WordPress 2.1 for Android kills bugs, adds Autosave

(Credit: Automattic) The newest version of WordPress for Android (download) has just dropped, and in addition to all the bug fixes and performance tweaks, it brings with it a few big features that should please longtime users. With WordPress 2.1, users can now edit comments. Thanks to a new Edit button that brings up fields...
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Google’s Self-Driving Car Licensed to Hit Nevada Streets

Google’s autonomous vehicle cruises the Las Vegas Strip. (Image courtesy of the Nevada Department of Motor Vehicles)Google’s self-driving car is growing up right in front of our eyes: The fledgling autonomous vehicle program recently passed its driver’s license test in Nevada, the first license of its kind in the United States. Obtaining Nevada’s self-driving car...
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Understanding Negative SEO & How to Defend Your Website

Google has stirred up some fear by sending out the following message within Google Webmaster Tools, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO. It was previously known that Google would send messages notifying a site owner if their site was pointing to what would be considered...
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Google infringed on Oracle copyrights, jury finds

Click photo to enlarge SAN FRANCISCO — A federal jury on Monday found that Google’s (GOOG) popular Android mobile software infringes on copyrights held by tech rival Oracle (ORCL), but it deadlocked on the question of whether Google was excused under the legal concept of “fair use.” While rejecting some allegations brought by Oracle, the...
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SEO Should Be Called Integrated Digital Marketing

We sure have come a long way in the search engine optimization (SEO) business. It seems like only yesterday (actually it was 1998) I was gaming Alta Vista for search rankings. I would find pages that ranked highly for two word keyword phrases and I would replace each instance of the keyword with my own...
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Google faces fine for hacking Apple’s Safari browser

Google is negotiating with the US Federal Trade Commission (FTC) over how big a fine it will have to pay for its breach of Apple’s Safari internet browser, a person familiar with the matter said. The fine could amount to more than $US10 million, said the person, who declined to be identified because the talks...
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Oracle-Google Jury Mulls Verdict Over Android Patent

The jury has reached a partial verdict in the copyright phase of Oracle’s intellectual property dispute with Google, and the judge has given them more time to try to resolve the remaining issue. The jury foreman told the court on Friday that the 12-member panel had reached unanimous agreement on all but one of the...
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1000+ WordPress sites compromised through automatic update feature

More than 1,000 WordPress blogs have been modified to redirect visitors to sites serving malware, affiliate and pay-per-click redirectors, and low quality PPC search result aggregators, through the WordPress’ automatic update feature. The discovery was made by Denis Sinegubko, the founder of the helpful Unmask Parasites website, who points out the irony of webmasters trying...
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